Cafe Menu

I’ve recently been asked to re-design a local cafe’s menu. It’s been my first professional experience with graphic design, and I’ve learnt a lot.

The design itself allowed for lots of creative touches - I’ve really enjoyed looking into the psychology of menu design - where specific items should go, why some fonts work better in sales than others, and why our understanding of colour schemes in branding is so important.

It was a really tricky project to get my head around - working for someone else - getting someone else’s vision across - presented more obstacles. I couldn’t just design how I wanted to.

Overall, I’m happy with the design and its quirks: including the shop font as headers, and the logo as “add ons” and “allergy” boxes. It’s an updated, refreshed version of the old menu, and has lots of exciting new options.

The paint brush stroke was at the request of the owner and - cleverly - it mimics the same brush stroke that is included in the cafe’s website.

Below I’ve included my original design for the cafe menu, and the finished edit (prices removed).